In an increasingly unstable world, the future market for fast-food restaurants has followed suit to become grim and uncertain. Information from Business Insider suggests that Millennials, the upcoming generation, are far less likely than previous generations to favor fast food . Companies like McDonald’s, Wendy’s, Burger King, and Arby’s are under pressure right now. Casual dining restaurants, such as Outback Steakhouse and Chipotle, are on the rise in both sales and public image, while their fast food counterparts on the decline.
Hail to the mozzarella king pic.twitter.com/0NoRHQgOB0— Arby's (@Arbys) October 31, 2016
Deck the trays with fries like holly pic.twitter.com/dOPFMW1d1P— Arby's (@Arbys) December 22, 2015
To elaborate on the previous statement, Arby’s creative team is actually the external company Roar, who they hire to handle the creative artwork . Roar was in charge of some of the more basic posts that Arby’s handled which implemented simplistic, restaurant themed art. An example of the early work can be found on the right.
It’s dangerous to go alone! Take this. pic.twitter.com/4I0j8AH5Pr— Arby's (@Arbys) September 14, 2015
These, of course, were also met with overwhelmingly positive success, so Martin got the idea to move out of the videogame market and test out some more cartoon properties that Millennials would be familiar with, such as Coraline (pictured to the right), King of the Hill, and the pictured above Nightmare Before Christmas.
You know, you could stay forever, if you want to pic.twitter.com/0T0tz5vqyk— Arby's (@Arbys) February 7, 2017
You cannot change fate. However, you can rise to meet it, if you so choose. pic.twitter.com/kXbs8ULMm6— Arby's (@Arbys) January 4, 2017